In today’s highly-paced world, more consumers than ever embrace the slow movement. This has created ripe market conditions for digitally-native brands that strive to rethink the approach on fashion.
Using only the best materials available, MOTIFSIO unites contemporary creators and craftsmen in the process of creating handmade accessories that bring an extra touch of sophistication and challenge the status quo to make its mark in modern society.
When MOTIFSIO approached AYG, they were a just-launched and rapidly-growing brand without e-commerce capabilities.
MOTIFSIO knew they needed to take advantage of the B2C market, bolstered by the fact that they had an incredible product which had already been highly successful in the market test groups.
AYG used an iterative development model for maximum business value outcome with a speedy activation of e-commerce functionality using Shopify and custom development of special features such as real-time personalization.