Packlinq is a Dutch-based company, founded in 2012, specialized in selling a wide range of products on the packaging and hobby niche.
They take pride in their customer pricing, product shapes and availability, service, delivery and rewards model and strive to become the best store in Europe on their niche.
Packlinq and AYG have had a long history working together. In 2018, we started the support of their Magento 1 store where we did several changes to make it more responsive alongside fixing various bugs and extending features.
Hence, we saw an opportunity to take things to the next level and after a business trip to The Netherlands, we officially started the Magento 2 migration, with a number of essential needs, ranging from a top-down redesign, a headless approach implementation, to complex workflow automation between various business systems.
AYG's main challenge was to transform Packlinq into a leader of digital commerce, with a redefined mobile experience using a headless approach and an enterprise Magento look & feel.